A Science-Backed, Non-Invasive Approach That Works
Quitting smoking is one of the hardest challenges many people face. Even with medications, nicotine patches, counseling, and countless self-help apps, many long-term smokers struggle to quit. Fortunately, an innovative treatment is offering new hope: Deep Transcranial Magnetic Stimulation (Deep TMS).
Why Quitting Smoking Is So Difficult
Nicotine addiction affects not just your body but also deeply ingrained brain circuits involved in cravings, habits, and reward. Even when your intention to quit is strong, your brain can work against you. That’s where TMS therapy steps in—offering targeted brain stimulation to reduce cravings and change the way your brain responds to smoking triggers.
What Is Deep TMS?
BrainsWay Deep TMS is an FDA-cleared, non-invasive brain stimulation technology that delivers electromagnetic pulses to areas of the brain linked to addiction. It’s the first and only TMS device approved to treat smoking addiction, offering a safe and science-backed alternative for those who’ve tried everything else.
How TMS Helps You Quit Smoking
The standard Deep TMS protocol for smoking cessation consists of 18 treatment sessions over six weeks. Each session lasts about 25–30 minutes and includes three key steps:
1. Induce Cravings
Visual and audio cues are used to briefly bring up the urge to smoke—this activates the brain regions associated with addiction and prepares them for stimulation.
2. Stimulate the Brain with Deep TMS
A padded helmet delivers gentle magnetic pulses to these brain areas, helping reduce cravings and break the addiction cycle. The process feels like mild tapping on the scalp.
3. Reinforce with Counseling
After stimulation, a brief motivational therapy session helps reinforce your commitment to quitting and celebrates progress.
This integrated method supports both the physical and psychological aspects of quitting.
Backed by Research
In a multi-center clinical study, 28% of people who completed Deep TMS treatment achieved four full weeks without smoking—most of them staying smoke-free for at least three months afterward. Additionally, the average number of cigarettes smoked per week dropped by 75% during the course of treatment.
Even among people who had failed multiple attempts with medications or therapy, Deep TMS showed real and lasting impact.
Safe, Comfortable, and Drug-Free
Unlike medications, Deep TMS has no systemic side effects. Some people may experience mild discomfort or a slight headache during early sessions, but this usually fades quickly. There’s no need for anesthesia, and you can return to your normal activities right after each visit.
